2008年6月12日，在美国纽约州，上演了一场相当滑稽的“闹剧”：著名的百事公司竟别出心裁地给外星人播放了一则广告!此举开创了广告史上的先河，同时打破了吉尼斯世界纪录。消息一出，立即引发了不小的震动。In June 12, 2008, America New York, staged a very funny "farce": the famous PepsiCo Inc should create new styles to the alien play an advertisement! This created aprecedent in the history of advertising, also broke the Guinness world record. A message, immediately triggered no small shock.
事件经过是这样的：年初，百事旗下产品“多力多滋”玉米脆片全面上市。与此同时，格亨·梅道被委任为该公司营销总监。梅道一上台，即出手不凡。他先是面向全球，举行了“你制作，我播放”的广告征集活动。经过一番激烈角逐，一则名为“星球部落”的广告脱颖而出。接下来，莱斯特大学的科学家把视频文件编码为“0”和“1”的字符，并在斯瓦尔巴群岛太空中心，用超高频雷达将其发送至大熊座。大熊座距离地球约42光年，是目前为止最有可能存在外星生命的太空区域。为确保广告能顺利抵达，还利用核反应堆提供了2亿瓦特的能量。而完成这一切，前前后后总共耗费了30万美元!The incident is this: at the beginning of the year, Pepsi's products "Doritos" a comprehensive listing of corn flakes. At the same time, Gergen Meda was appointed as the director of marketing for the company. Mei came to power, namely theextraordinary. At first he is facing the world, held a "you make, I play" advertisingsolicitation. After a fierce competition, one called "star tribe" advertising talent showing itself. Next, the University of Leicester scientists, the video file is encoded as "0" and"1" character, and in the Svalbard Space Center, using UHF radar transmits it to theUrsa major. About 42 light-years away in the constellation Ursa Major Regions of space from earth, is by far the most possible extraterrestrial life. To ensure that theadvertising can arrive smoothly, also use nuclear reactors provide 200000000 watts of energy. And do all this, and a total of $300000!
把玉米片卖给外星人?这不是在做梦吧?与其将大把大把的钞票打水漂，还不如捐给慈善会和公益组织。“百事早晚会毁在他的手里”，许多人甚至怀疑，梅道的脑袋是否被驴踢过。但也有些人不以为然，他们认为，外星人是潜在的消费群。一旦证实了外星生命存在，这无疑是一个巨大的市场。The corn flakes sold to aliens? This is not dreaming? Their money dashuipiao, still be inferior to donate to charities and public welfare organization. "Pepsi sooner or laterwill be destroyed in his hands", many people even suspect that Mei's head if kicking ass too. But some people don't think so, they believe that aliens are potential consumer group. Once confirmed the existence of extraterrestrial life, this is undoubtedly a huge market.
而对于外界的议论，格亨·梅道则一直三缄其口。整整三个月后，他突然紧急宣布召开记者招待会。得知这个消息后，各国媒体纷纷火速前往。面对黑压压的人群，只见他指着投影仪上的“星球部落”，从容不迫地说：我们把甲壳虫乐队的《飞跃苍穹》作为背景音乐，目的就是想引起外星人的共鸣，从而达到心灵上的沟通。多力多滋是他们见识到的唯一的地球零食。或许有一天，他们拜访地球的第一句话就是：“快!快!我要多力多滋!”所以，多力多滋必定成为他们的首选地球零食。对于梅道的这一番话，几乎所有的人都嗤之以鼻。但在这时，《每日电讯报》的一名财经记者，似乎看出了这位营销天才的葫芦里卖的药。 zuibest.com外星人广告For the outside world's arguments, Geheng Mae Tao has been tight lipped. A full three months later, he suddenly declared an emergency press conference. Upon hearing the news, rushed to the world media. In the face of the crowd, I saw himpointing to the projector "star tribe", deliberately said: we put the Beatles "leap sky" as background music, the purpose is to provoke the resonance, so as to achieve spiritual communication. Doritos they see only the earth snacks. Perhaps one day, they visited the earth the first sentence is: "fast! Fast! I'm going to doritos!" So, Doritos willbecome their first choice earth snacks. For these words for Mei, almost all of themhave turned up their noses. But at this time, "a financial journalist Daily Telegraph",seems to see the marketing genius of the bottle gourd. Zuibest.com alien advertising
“究竟梅道该不该耗费巨资，把广告打到子虚乌有的外星人那里去?”许多人依然为此而争执不休。最终，双方得出一致结论：还是让时间来证明吧!几天过后，外星人那边丝毫没有动静，但百事总部却发生了有史以来的两件大事：87部订货电话响爆了19部;格亨·梅道的年薪从三千万美元飙至1.2亿!"What in the world for Mei ought to spend huge sums of money, the ad to theimaginary aliens?" Many people still argue endlessly. Finally, the two sides reached the same conclusion: let time to prove! A few days later, the aliens there nomovement, but PepsiCo headquarters has undergone two major events in history: 87ordering phone ringing burst 19; Geheng Mae Tao's salary from $thirty million up to 120000000!